This article took problems about social and cultural aspect of quality management in industrial companies. This article contains theoretical considerations about idea of quality and culture of quality. In this elaboration quoted results which were carried out in thirty-one industrial companies. The results were presented in set of twenty criteria, which were taken as a tests of the quality management level. As we can notice from the tests, the most controversial and concern criteria is the level of staff motivation to realize their duties, what is the most basic condition of quality understood as fulfillment of the requirements. Generally, the level of quality management in companies was rated rather positively, the average rate of all criteria in all companies is 4.09 (four comma zero nine) in scale from 1 to 5 (one to five)