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Title
Using AI tools in the Kano method to improve the product design process in a customer-centric enterprise

ISSN printed: 1733-8670, ISSN on-line: 2392-0378
Jagusiak-Kocik, Marta1
URI: https://repository.am.szczecin.pl/handle/123456789/2883
2025-12-30
This paper aims to present the potential for integrating the classic Kano method with artificial intelligence tools to support customer needs research and segmentation for manufacturing companies. This research provides a literature review of the Kano method and AI technologies used to analyze customer data. A case study conducted at a Polish manufacturing company in the SME sector explored ways to better align offerings with market expectations. The study is based on identifying product features and developing a Kano questionnaire, followed by the use of popular chatbots (i.e., ChatGPT, Copilot, and Gemini) to automatically assign these features to the appropriate Kano model categories. The data originates from online surveys and direct contact at points of sale. The results of the automated analysis are compared with traditional results, assessing the compatibility of both approaches. The paper demonstrates that integrating these two methods significantly improves the decision-making process for product development, increasing the precision of customer needs identification and the effectiveness of implemented innovations.
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Title

Using AI tools in the Kano method to improve the product design process in a customer-centric enterprise

Pages

Figures

0

Tables

6

ISSN printed

1733-8670

ISSN on-line

2392-0378

DOI

10.17402/659

Type

Original scientific article

Journal

84 Scientific Journals of the Maritime University of Szczecin, no. 84 / 2025

Publisher

Scientific Journals Maritime University of Szczecin, Zeszyty Naukowe Politechniki Morskiej w Szczecinie

Copyright Holder

Scientific Journals Maritime University of Szczecin, Zeszyty Naukowe Politechniki Morskiej w Szczecinie

Published

2025-12-30

Recieved

2025-07-24

Accepted

2025-07-30

Funding

No data

Keywords

Kano method, artificial intelligence, natural language processing, chatbot, integration, children’s furniture, customer needs

URI:

https://repository.am.szczecin.pl/handle/123456789/2883

Language

English

Authors

Jagusiak-Kocik, Marta1

Affiliation

1 Czestochowa University of Technology, Faculty of Management Department of Production Engineering and Safety 19b Armii Krajowej Ave., 42-218 Czestochowa, Poland, m.jagusiak-kocik@pcz.pl

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