A flat wooden pallet, being a simple logistics carrier in terms of its structure, can nonetheless be treated as a highly specialized logistical and marketing object applied in complex supply chains. Rigorous measures taken to standardize pallets are predominantly aimed at ensuring the highest possible safety level for the transported products and people handling the freight units during the complex logistical processes that involve pallets along supply chains. The goal of this article was to increase understanding of the operating strategies employed by entities using pallet pools, as well as the organizational, operational, and market challenges faced by them. It was hoped to achieve this goal via both theoretical and empirical studies. To this end, the research study applied theoretical synthesis and empirical evidence derived from primary research based on the industrial, transport, forwarding, and logistics markets. At the same time, the theoretical context was based on the literature on the subject, related to wooden pallet issues and their special role in logistical processes. Challenges connected with decisions made to enable effective and efficient management of pallet pools were addressed at legal and regulatory, as well as organizational and operational, levels. Diverse courses of action identified in several stakeholder groups were reflected in the adopted philosophy of managing the main feeding streams of pallet pools. Though limited to just the Polish market, the research study was sufficiently representative due to the strategic share of the European and global market of standard flat wooden pallets. The author proposes taking a perspective of value-added synergy as an alternative (to be understood as different and complementary rather than excluding possibilities) to other ways of approaching the value of supply chains. The undertaken considerations may contribute to increasing the awareness of the importance of taking a pallet, so common from the technical and technological point of view, as a value-added carrier in scientific considerations, due to its paradoxically low individual economic vulnerability.