The aim of this publication is presenting the rules of new, global approach towards EU market. There were presented the regulations of directives related to various sectors, emphasizing the obligations of manufacturers operating on the European market. There were explained the basic rules which must be obeyed by the manufacturers in order to introduce their products in the EU member states. The technical requirements of the products and the scope of responsibility were indicated. Also the obligations related to CE marking were presented. There were also mentioned the aspects related to technical documentation, risk assessment, participation of notified bodies and declaration of conformity. There were also presented the basic actions (steps) which must be undertaken by the manufacturer in order to introduce the product to the EU market