Made to identify and assess factors determining the quality of the utility of frozen fish in cold chain, taking into account the output quality frozen products. Organoleptic characteristics were analyzed frozen fish products, the selection of appropriate packaging and freezing techniques and increasing the added value of frozen fish products. Describes methods to help preserve the quality of frozen fish. Into account the results of the audit in the first quarter of 2009 by IJHARS the physicochemical parameters, labeling and packaging, and organoleptic characteristics of the randomly selected industrial enterprises. It was found that the marketing value-added frozen fish products is difficult to estimate and depends on subjective evaluations of consumers